Nike sales fall during key holiday quarter, driven by 17% plunge in China


Pedestrians walk past a Nike store featuring a modern design and mannequins displaying winter apparel on December 5, 2024, in Wuhan, Hubei Province, China. 

Cheng Xin | Getty Images

Nike beat Wall Street’s expectations for its key holiday quarter but sales were down 9% across the business, driven by weakness in China.

In the three months ended Feb. 28, sales fell 17% in the key region.

Here’s how the company did, compared with estimates from analysts polled by LSEG:

  • Earnings per share: 54 cents vs. 29 cents estimated
  • Revenue: $11.27 billion vs. $11.01 billion estimated

This is breaking news. Please check back for updates.



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