You must be living under a rock if you haven’t heard about Maha Kumbh Mela, the world’s single-largest religious gathering at Uttar Pradesh’s Prayagraj. This year, the event kicked off on January 13. The celebration will end on February 26. Lakhs of pilgrims take a dip in the river during the month-long event. The sacred bathing ritual is also known as Amrit Snans. Now, Amul has also joined in the celebrations with a topical. As usual, it is marking a historic moment in a signature way. The dairy brand has created an illustration of a woman dressed in a saree. She is offering prayers in the holy river alongside someone who looks like a priest. The text on the illustration read – “Ustav aur utsaah ka Sangam.” It added, “Amul – Maha Butter.”
Sharing the illustration on Instagram, the dairy brand said, “#Amul Topical: Celebrating the Maha Kumbh Mela…”
The post has received much love and appreciation on the social media platform. One declared the Maha Kumbh Mela topical as the “best” so far. The comments section was flooded with red hearts and flower emojis.
Several users have said that they love Amul topicals. Well, who doesn’t? Before this, Amul gave a shout-out to Coldplay for their back-to-back concerts in Mumbai. In the illustration, we can see Chrish Martin and the other band members. The text on the topical read, “Viva La VIndia.” Along with the illustration, Amul wrote, “British pop band Coldplay creates a sensation in India!” Click here to check it out.
Also Read: Amul Toasts To Payal Kapadia’s Golden Globes Nominations With Creative Topical
